Day 17 - continuing the theme of cultural awareness, and education too perhaps, today's give was to the United Negro College Fund (UNCF). Who is old enough to remember the "A mind is a terrible thing to waste" from commercials in the 70s? That phrase was coined by Young & Rubicam advertising executive Forest Long in 1971, as part of a UNCF fundraising and public awareness campaign. Since that time, it has become one of the most recognized phrases in American advertising history.

UNCF was founded in 1944 and is now the nation’s largest and most effective minority education organization. UNCF provides operating funds for 39 member historically black colleges and universities (HBCUs), scholarships and internships for students at about 900 institutions, and faculty and administrative professional training.

More information is available at www.uncf.org